(Last Updated On: January 10, 2019)
The Rad Brad Net Worth – $5 Million
The Rad Brad is often called the king of YouTube walkthrough. Bradley Colburn is the guy who is building his net worth of $5 million through this YouTube account. He mainly focuses on doing walk-throughs on various games then posts them online. This way if you ever get stuck while playing a game you can just pop up one of his videos and see what exactly you are supposed to do.
How Much Money Does TheRadBrad Earn On YouTube?
Brad makes a living from YouTube thanks to his over 10 million subscribers growing by around 1,000 new subs daily and over 4 billion hits since 2006. The channel gets an average of 1.6 million views a day and this in turn should generate an estimated revenue of around $2,900 per day ($1.1 million a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Brad makes even more money from selling tshirts from his website. This is common way to diversify the income.