(Last Updated On: January 9, 2020)
RclBeauty101 Net Worth – $13 Million
Rachel Levin is the lady behind the famous YouTube channel Rclbeauty101 which is incredibly popular. It contains the perfect mixture of what a young woman needs. The content ranges from beauty advice, comedy skits, lifestyle videos, vlogs etc. Rclbeauty101 has been able to generate an estimated net worth of $13 million from the channel and other subsequent ventures. She started out when she was in high school making beauty tutorials and her channel exploded in popularity in 2015 growing by over 6 million subscribers in just a year. Her social media following is in millions earning her a spot among the top social media influencers under 21.
How Much Money Does Rclbeauty101 Earn On YouTube?
Rclbeauty101 has over 15 million subscribers as of the 2020 and has amassed over 4 billion views since starting out back in 2010. Rachel uploads 2-3 videos a week and the videos in her channel collectively get around 900,000 views per day. This should in turn generate an estimated revenue of around $4,500 per day ($1.6 million per year) from YouTube advertisements that run on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Rachel Levin makes extra income from endorsement deals from companies like mobile game Best Fiends, Five Star, Opinion Outpost etc which pay thousands of dollars for exposure.