How Much Money Its Ricco Tho Makes On YouTube – Net Worth

(Last Updated On: June 17, 2018)

Its Ricco Tho Net Worth – $100,000


Its Ricco Tho is a social media personality from California whose real name is Adym Alyxander Yorba. He has an estimated net worth of $100,000. He has amassed over 1.2 million fans on his account, 70,000 followers on YouNow and over 250,000 followers on Instagram. He runs two channels on YouTube, one being Its Ricco tho while his vlogging channel is called It’s Ricco Vlogs. His content on his main channel is mainly reactions, challenges, tags and others.  He posts around 3 times a week.

How Much Money Does Its Ricco Tho Earn On YouTube?

The channel has over 1.1 million subscribers as of 2018 and has accumulated over 80 million views so far. It is able to get an average of 80,000 views so far from different sources. This should generate an estimated revenue of around $150 per day ($55,000 a year) from the ads that run on the videos. The vlogging channel is able to only generate around $12 per day.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Ricco makes more money through sponsored posts on his social media accounts.

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