How Much Money RiceGum Makes On YouTube – Net Worth

(Last Updated On: January 2, 2021)

13385734_616797878496489_1268336387_nRiceGum Net Worth – $6 Million


Rice Gum YouTube channel is run by Bryan Le who is also popularly known as Rice. He has an estimated net worth of $6 million mainly earned from his two YouTube accounts and other ventures outside the platform. He got famous for his “These Kids Must Be Stopped” series where he exposed different internet stars and the video is his most viral. He posts other different types of content that are very entertaining eg roasting people through rap songs, rants, comedy skits, challenges and other random entertaining content.

How Much Money Does RiceGum Earn On YouTube?

RiceGum YouTube channel has over 10 million subscribers as of 2020 and has amassed over 2.3 billion views since September 2012. In a day, the channel averages around 70,000 views across its videos and this should generate estimated earnings of around $550 per day or $200,000 a year just from the ads that run on the videos.

RiceGum has a vlogging channel by the name RiceGumExtra with over 1.3 million subscribers. He started being active on the channel in September 2016 and so far he is able to average around 20,000 views per day on it. The estimated revenue generated should be around $30 per day ($10,000 a year) from advertisements. However, he doesn’t upload regularly on this channel.

YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

RiceGum makes more income through doing brand deals which pay him tens of thousands of dollars for product promotions.

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