(Last Updated On: May 28, 2017)
Rich Piana is a bodybuilder, actor and YouTube personality from Los Angeles who does post workout videos on his channel. He has competitions such as NPC California Championships, NPC Los Angeles Championship, NPC Border States Classic, NPC Sacramento etc. Outside of YouTube, he appeared n a number of television series such as NBC’s Scrubs and Ripley’s Believe It Or Not.
How Much Money Does Rich Piana Earn On YouTube?
The channel has over 950,000 subscribers as of mid-2017 and has accumulated over 280 million views so far. In a day, the channel gets an average of 200,000 views. This should generate an estimated revenue of around $360 per day ($130,000 a year) from the advertisements that run on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.
Rich Piana makes the majority of his income outside YouTube through sponsorships, movie roles etc.