(Last Updated On: January 1, 2021)
Rosanna Pansino Net Worth – $18 million
Rosanna Pansino is an American YouTube personality who built her net worth of $18 million from baking and posting videos on YouTube. Her cooking show Nerdy Nummies was one of the most popular shows online. Nerdy Nummies is a tutorial on how to make a nerdy themed baked goodies that resembles characters from video games, tv shows, books and films. She also has a successful cookbook.
How Much Money Does Rosanna Pansino Earn On YouTube?
Rosanna has over 12.8 million subscribers as of 2021 growing by an average of 100 new subs daily and has amassed over 3.5 billion video views since April 2010. She uploads one or two videos in a week and majority hit over 1 million hits within the first week. The channel generates an average of 800,000 views every day and this results in revenues of around $6,400 daily ($2.4 million a year) from the ads that run on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Rosanna makes more money from endorsement deals which are very lucrative. She has worked with brands like home decor company Wayfair, Home and Family TV and cake decorating magnate Wilton Enterprises for branded series. Companies like these are willing to pay tens of thousands of dollars to promote their products. Her Nerdy Nummies Cookbook has had some great sales and she gets a cut of these sales. On social media she has over 2 million followers on Instagram and this has been a great marketing tool for her cakes. Here she shares a bunch of recipes to her loyal fans.