Ruby Rube Net Worth: How Much Money She Makes On YouTube
Ruby Rube Net Worth – $13 Million
Ruby is a young comedy vlogger from England. She has an estimated net worth of $13 million. She started out when she was almost 10 years old back in the end of 2015. Her content is mainly vlogs, pranks, skits, challenges and other random interesting content. One of her most popular videos in her channel is titled “I MAILED MYSELF in a BOX to SANTA CLAUS and it worked”. It has over 8 million views in just around a month.
Ruby has a younger sister named Bonnie and a dog named Lady. She loves swimming.
How Much Money Does Ruby Rube Earn On YouTube?
Ruby Rube has over 3.4 million subscribers as of 2022 and has accumulated over 550 million views so far. It is able to get an average of 30,000 views per day from different sources. This should generate an estimated revenue of around $240 per day ($88,000 a year) from the ads that run on the videos.
Ruby also runs a gaming channel known as Ruby Games which has over 1.1 million subscribers and has accumulated over 500 million views so far. It is able to get an average of 80,000 views per day which should generate $600 per day ($220,000 a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
Other Sources Of Income
i) Merchandise
Ruby makes extra income by selling merchandise on her website. She also has a joint channel with her sister Bonnie.
ii) Investments
These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.