How Much Money Ruby Rube Makes On YouTube – Net Worth

(Last Updated On: May 2, 2019)

Ruby Rube Net Worth – $800,000


Ruby is a young comedy vlogger from England. She has an estimated net worth of $800,000. She started out when she was almost 10 years old back in the end of 2015. Her content is mainly vlogs, pranks, skits, challenges and other random interesting content. One of her most popular videos in her channel is titled “I MAILED MYSELF in a BOX to SANTA CLAUS and it worked”. It has over 8 million views in just around a month.

Ruby has a younger sister named Bonnie and a dog named Lady. She loves swimming.

How Much Money Does Ruby Rube Earn On YouTube?

Ruby Rube has over 3 million subscribers as of 2019 and has accumulated over 400 million views so far. It is able to get an average of 450,000 views per day from different sources. This should generate an estimated revenue of around $1,800 per day ($660,000 a year) from the ads that run on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Ruby makes extra income through selling merchandise through her website.