Ryan’s World Net Worth: How Much Money He Makes On YouTube
Ryan’s World Net Worth – $250 Million
Ryan’s World, formerly Ryan Toys Review, is a toy unboxing YouTube channel done by a little kid called Ryan with the help of his parents. This channel is massively popular with kids, something that is very mind-boggling. In 2016 he was among the top 5 biggest channels on YouTube, higher than most celebrity musicians who usually dominate the lists. The little kid has an estimated net worth of $250 million earned from his different YouTube channels and other ventures created by the fame he has. His content is mainly him playing with toys and reviewing toys for kids. He loves cars, trains, Legos, superheroes, Disney toys, play-doh, Pixar Disney cars, monster trucks and so much more. He also does fun and easy science experiments for kids.
Ryan’s parents started another channel called Ryan’s Family whereby you get to see videos about Ryan’s family which include his identical twin sisters Emma and Kate plus both his parents.
How Much Money Does Ryan’s World Earn?
Ryan’s channel has over 40 million subscribers as of 2025 growing by 3,000 new subscribers daily and has accumulated over 62 billion views since March 2015 when it was started. In a day, the channel gets around 8 million views per day and in turn, this generates around $64,000 per day ($23 million a year) in revenue just from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Sponsorships
Outside YouTube, Ryan has made extra income through sponsored videos from companies like Walmart, Anki etc. These fork out tens of thousands of dollars to get exposure for their products. They also have a second channel in Spanish.
ii) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. Various forms of investments include stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.