(Last Updated On: February 7, 2020)
Safiya Nygaard Net Worth – $3.5 Million
Safiya Nygaard is an American internet personality, writer and video publisher who runs her own self titled YouTube channel. She has an estimated net worth of $3.5 million. She is popular for her work under Buzzfeed as a Video Producer where she was hired in 2015 and worked till 2017. She was the one who created, produced and starred in the company’s Ladylike series whereby women get to try out various beauty rituals. She left Buzzfeed since, together with her co-founder Fredrick Ransome, they were left out of various high level decision making concerning the show.
Safiya is now full time working on her YouTube channel posting beauty related content. She has a degree from Stanford where she studied Bachelor Of Arts in Drama, English.
How Much Money Does Safiya Nygaard Earn On YouTube?
The channel has over 9 million subscribers as of 2020 and has accumulated over 1.5 billion views so far. It is able to get an average of 1 million views per day from different sources. This should generate an estimated revenue of around $5,000 per day ($1.8 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Safiya was making most of her income from her salary while working at Buzzfeed before quitting. She also make more income through lucrative sponsorship deals from brands like Wix and others.