How Much Money Sam and Nia Make From YouTube – Net Worth

(Last Updated On: January 10, 2020)

sam and niaSam and Nia Net Worth – $2.2 million


Sam and Nia are a couple from Terrel, Texas who are internet celebrities. The couple have an estimated net worth of $2.2 million mainly earned from YouTube. Some of their videos have gone viral back in 2014 and this is where their high popularity began as they gain thousands of subscribers everyday. Before being famous on the internet, Sam was a nurse at the Texas Regional Medical Center but he quit his job to do YouTube full time and photography to make some side income. The couple currently has three kids.

How Much Money Do Sam and Nia Earn On YouTube?


The channel currently has over 2.7 million subscribers as of 2020 and has amassed over 1.1 billion views since they started doing YouTube full time two years ago. In a day the videos in the channel get around 100,000 views across all its videos. This should generate an estimated revenue of around $500 per day ($180,000 a year) from ads viewed YouTube.

YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Sam and Nia generate extra income through selling of merchandise on their website.

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