Shonduras Net Worth: How Much Money He Makes On YouTube
Shonduras Net Worth – $26 Million
Shaun Todd McBride is an American social media personality thanks to his huge following on Snapchat, Vine and YouTube. Online he is popularly known by the name Shonduras, a combination of “Shaun” and “Honduras”. McBride served as a mission for The Church of Jesus Christ of Latter-day Saints in Honduras. Currently, he lives in Clearfield, Utah with his wife. His videos are basically vlogs of him and his family. He has an estimated net worth of $26 million.
How Much Money Does Shonduras Earn On YouTube?
Shonduras has over 4.5 million subscribers growing by 500 new subs a day and has accumulated over 5.1 billion views since the channel was started. Around 1 video is uploaded every day and they collectively get around 1.3 million views per day. These will generate an estimated revenue of around $10,000 per day ($3.6 million a year) from ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Merchandise and Sponsorship
Shonduras makes extra income through selling clothing merchandise. He also makes extra income through doing sponsorship deals with different companies he has so far worked with Subaru, Swedish Fish, Dolby, Best Fiends, Samsung and many others. He is also part of the group that runs the gaming team known as Space Station Gaming which he co-founded with his friends such as Tanner Fox and others.
ii) Investments
These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.