(Last Updated On: May 4, 2018)
Simon’s Cat is an animated cartoon and book series created by British animator Simon Tofield . It mainly features a hungry house cat who uses various tricks to get his owner to feed him. In 2015, Endemol UK acquired a stake on Simon’s Cat.
Simon Tofield got inspiration from his four cats called Teddy, Hugh, Jess and Maisie.
How Much Money Does Simon’s Cat Earn On YouTube?
The channel has over 4.8 million subscribers as of 2018 and has accumulated over 1 billion views so far. In a day, it gets an average of 180,000 views which should generate an estimated revenue of around $320 per day ($117,000 a year) from the ads that run on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Simon makes extra income from the selling of merchandise on his site and book sales.