How Much Money SmarterEveryDay Makes On YouTube – Net Worth

(Last Updated On: January 30, 2020)

SmarterEveryDay Net Worth – $1.8 Million


SmarterEveryDay is an educational YouTube channel run by a guy named Destin Sandlin. He has an estimated net worth of $1.8 million mainly earned from his career. He is an engineer by profession with a Bachelors Of Science Mechanical Engineering from the University of Alabama. He later got a graduate degree in Aerospace Engineering from the same university. He works full time at Redstone Arsenal as a Missile Flight Test Engineer.

The YouTube channel’s content is mainly education videos mainly about scientific exploration and discovery. He also sometimes talks about his work related engineering stuff as he vlogs in his work station. He ends his videos with a reference to a Bible verse.

How Much Money Does SmarterEveryDay Earn On YouTube?

The channel has over 9 million subscribers as of 2020 and has accumulated over 900 million views so far. In a day, it gets an average of 700,000 views from different sources. This should generate an estimated revenue of around $3,500 per day ($1.3 million a year) from the ads that run on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.