(Last Updated On: March 3, 2016)
Smosh YouTube channel is run by duo Ian Hecox and Anthony Padilla. They are what we call YouTube veterans since they were among the first famous regular YouTubers.
They do comedy videos consisting of parody video games and pop culture. They decided to branch out from their main channel by starting out other channels like IanH, Watch Us Live and Stuff, Smosh Games and Anthony Padilla.
LETS GET TO THE NUMBERS.
As of 2016 the Smosh channel has over 22 million subscribers and has over 5 billion lifetime video views. The channel gets an average of 3.5 million video views every single day and grows by an average of 2000 subscribers per day. Most of their videos get over 600,000 video views within the first week. In terms of earnings the channel makes an average of $6,300 per day from YouTube ads.
Out of all those video views, roughly 60% of those are making the channel money. Ad rates vary from $2 – $5 per 1000 views. The non-monetizable video views are from those people with ad block, in countries which didn’t have any ad inventory or those who skip ads immediately. Advertisers are only charged when the viewer watches 30 seconds of the ad or watches to the ad’s completion, whichever is shorter.
The Smosh duo even make way more revenue from their other channels, merchandise and endorsement deals.