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SSSniperWolf Net Worth – $115 million

 

SSSniperWolf is a YouTube channel run by an American YouTuber of Greek/Turkish ethnicity by the name Lia and she built her net worth through YouTube. She was actually born in England but later moved to the United States when she was still very young.  She started out by posting gaming videos, vlogs, challenges, Omegle videos, Q&As and other variety of content on her channel. She specialized in games such as Overwatch, Destiny, Far Cry and Call Of Duty. Her decision to start doing videos on reacting to viral videos brought her dramatic success.

SSSniperwolf’s estimated net worth is $115 million, mainly generated from YouTube and sponsorship deals. She has two dogs by the name Kaz and Luna which feature in her videos from time to time.

Sniperwolf’s first business was actually in middle school whereby she bought action figures from Best Buy at a low price and then sold them to other kids. She ended up graduating from school early and went to college. She took classes in nursing and pharmacy at the same time. Her first job was folding clothes and here is where she got the idea of her 2nd business, buying clothes cheaply and selling them. 2013 was when she started YouTube and after it became successful, she dropped out of school.

How Much Money Does SSSniperWolf Make On YouTube?

SSSniperWolf has over 35 million subscribers and has accumulated over 26.5 billion hits since January 2013. Lia uploads around 1 video in a day and the channel gets around 3 million hits per day across all its videos. This will in turn generate an estimated revenue of around $24,000 a day ($8.7 million a year) just from YouTube ads.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

Other Sources Of Income

i) Sponsorship Deals

Lia gets extra income from sponsors like Seriously Digital, Intel, Sony and many others on some of her videos and she will do product mentions on YouTube plus social media accounts. She also sells merchandise to her fans under the Wolf Pack brand.

ii) Investments

Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.

 

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.