How Much Money SSSniperWolf Makes On YouTube – Net Worth

(Last Updated On: December 4, 2021)

SSSniperWolf Net Worth – $75 million


SSSniperWolf is a YouTube channel run by an American YouTuber of Greek/Turkish ethnicity by the name Lia and she built her net worth through YouTube. She was actually born in England but later moved to the United States when she was still very young.  She does gaming videos, vlogs, challenges, Omegle videos, Q&As and other different variety of content on her channel. She specializes in games such as Overwatch, Destiny, Far Cry and Call Of Duty. Her estimated net worth is $75 million, mainly generated from these videos. She has two dogs by the name Kaz and Tuna which feature in her videos from time to time. Lia has had an on-and-off relationship with fellow YouTuber Evan Sausage. They currently live together since they co-own a house.

Sniperwolf’s first business was actually in middle school whereby she bought action figures from Best Buy at a low price then sold to other kids. She ended up graduating school early and went to college. She took classes for nursing and pharmacy at the same time. Her first job was folding clothes and here is where she got the idea of her 2nd business, buying clothes cheaply and selling them. In 2013 was when she started YouTube and when it got successful, she dropped out of school.

How Much Money Does SSSniperWolf Make On YouTube?

SSSniperWolf has over 33 million subscribers and has accumulated over 20 billion hits since January 2013. Lia uploads around 1 video in a day and the channel gets around 17 million hits per day across all its videos. This will in turn generate an estimated revenue of around $130,000 a day ($45 million a year) just from YouTube ads.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Lia gets extra income from sponsors like Seriously Digital, Intel, Sony and many others on some of her videos and she will do product mentions on YouTube plus social media accounts. These pay tens of thousands of dollars per sponsored video

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