(Last Updated On: September 5, 2018)
Steve Cook is an American IFBB professional physique competitor. He came in 5th at the 2014 Mr Olympia physique showdown. He runs his own self titled YouTube channel whose content is mainly work out videos and vlog videos. He documents various activities that are happening in his life and does motivational videos from time to time.
How Much Money Does Steve Cook Earn On YouTube?
The channel has over 1.2 million subscribers as of 2018 and has accumulated over 150 million views. It gets an average of 110,000 views per day from different sources. This should generate an estimated revenue of around $200 per day ($73,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.
Steve makes extra income through modelling, selling merchandise, supplements, workout videos etc.