How Much Money Strictly Dumpling Makes On YouTube – Net Worth

(Last Updated On: February 7, 2020)

Strictly Dumpling Net Worth – $3 Million


Strictly Dumpling is a YouTube channel created by a guy named Mikey Chen. He has an estimated net worth of $3 million. The content in the channel is mainly about food. Mikey visits different places and reviews different types of food he comes across. He has visited cities like Vancouver, Xinjiang, San Francisco, Osaka, Kyoto, Tokyo, Hawaii etc.

Chen runs three other YouTube channels named Mikey Chen, Beyond Science and The Chen Dynasty.

How Much Strictly Dumpling Makes On YouTube?

The channel has over 3.5 million subscribers as of 2020 and has accumulated over 700 million views so far. It is able to get an average of 650,000 views per day from different sources. This should generate an estimated revenue of around $3,200 per day ($1.1 million a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Mike makes even more income from his other channels.