(Last Updated On: February 15, 2020)
Summer McKeen Net Worth – $350,000
Summer McKeen is an American YouTuber from Oregon who runs her own self-titled YouTube channel. She has an estimated net worth of $350,000. Her content mainly involves makeup and fashion videos. This is composed of morning routines, makeup reviews, beauty tutorials etc. She also does vlogs from time to time.
How Much Money Does Summer McKeen Earn On YouTube?
The channel has over 2.5 million subscribers as of 2020 and has accumulated over 180 million views so far. It is able to get an average of 100,000 views per day from different sources. This should generate an estimated revenue of around $500 per day ($180,000 a year) from the ads that appear on the videos.
Summer has another second channel with over 200,000 subscribers. This is her vlog channel which generally gets an average of 20,000 views per day which should generate around $36 per day.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.