(Last Updated On: May 6, 2019)
Sway Calloway is the guy who does exclusive interviews on his show Sway In The Morning then uploads them on YouTube. The interviews are with some of the biggest celebrities in the entertainment industry such as Kanye West, Usher, Jessica Alba, Kate Upton, Fat Joe etc.
Sway is also a reporter and executive producer for MTV News. He started out as a rapper when growing up in Oakland California.
How Much Money Does SwaysUniverse Make On YouTube?
The channel has over 2 million subscribers as of 2019 and has accumulated over 700 million views so far. In a day, it gets an average of 250,000 views from various sources. This should generate an estimated revenue of around $1,000 per day ($365,000 a year) from the ads that run on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.