(Last Updated On: April 22, 2019)
Tana Mongeau Net Worth – $1.6 Million
Tana Mongeau is a YouTube star from Las Vegas whose content is mainly her discussing stories about the strange events that have happened in her life. She has an estimated net worth of $1.6 million. Her story time and rant videos have earned her massive popularity. She started YouTube in April 2015 doing story times, pet peeves, reacting to hate comments, food tests etc. She has done collaborations with the likes of Cody Ko, Channon Rose, Ricky Dillion etc.
How Much Money Does Tana Mongeau Earn On YouTube?
The main channel has over 4.5 million subscribers as of 2019 growing by 2,000 new subs daily and has accumulated over 650 million views so far. It is able to get an average of 600,000 views per day. This should generate an estimated revenue of around $2,400 per day ($880,000 a year) from advertisements.
She also runs a vlogging channel which is self titled. It has over 1.4 million subscribers as of 2018 and has accumulated over 150 million views. It gets an average of 150,000 views daily which should generate an average revenue of around $600 per day ($200,000 a year)
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Tana makes extra income through going on tour, ticket sales for meet and greet events etc.