(Last Updated On: February 19, 2020)
Tanner Fox Net Worth: $7 million
Tanner Fox is a professional stunt scooter rider who is very popular on YouTube where he started posting as MTfilms back in September 2011 then switched it to being self titled. He took a break from YouTube for more than a year then came back at the start of 2016 to daily vlogging.
He is from San Diego California. The videos in his channel consist of vlogs, challenge videos, prank videos and stunt videos. Majority of the times you will see him hanging out with his friends traveling all over the country on different adventures.
Tanner Fox has an estimated net worth of $7 million mainly generated from YouTube ad revenue and merchandise sales over the months he has been vlogging. A large chuck of his revenue is paid out in taxes and expenses.
How Much Money Does Tanner Fox Earn On YouTube?
Tanner Fox has over over 10 million subscribers and the channel has over 2.1 billion views as of 2020. He posts videos almost everyday and in a day the channel gets around 650,000 views across all its videos cumulatively. This should generate an estimated revenue of around $3,250 per day ($1.2 million a year) from YouTube ads.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The long the viewers watch their videos, the more money they earn.
Tanner makes extra income from merchandise sales from shirts, caps, pop sockets etc. ,under the brand T-Fox ,which are all selling very fast. He has also gotten himself some sponsored videos from companies like Best Fiends, RockerBMX, The Vault ProScooters etc