How Much Money Tati Makes On YouTube – Net Worth
(GlamLifeGuru) Tati Net Worth – $18 Million
Tati Westbrook is a YouTuber in the beauty industry and she talks about beauty, fashion, cosmetic reviews and general lifestyle under the brand GlamLifeGuru. She started out YouTube as a hobby to teach women about makeup and ended up making it her full-time job. She has an estimated net worth of $18 million earned mainly from the channel and other ventures.
How Much Money Does Tati Westbrook Make From Her Channel?
Tati has over 8.5 million subscribers as of 2023 and has amassed over 1.5 billion views since it was started back in November 2010. Tati has been uploading 5 videos per week and in a day the videos in the channel generate an average of 80,000 views. This in turn generates an estimated revenue of around $640 per day and has made around $230,000 in the past year from just from the ads that play on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
Tati has a large following but she rarely takes sponsorship deals because of bad experience working with companies. She only sponsors products that would appeal to her audience and have to be very authentic so as not to damage her brand. She also has an app, GlamLifeGuru, where her viewers to go to connect more with her content. Some of the companies that have sponsored her videos and Instagram posts include Best Fiends etc.
Tati also makes money from her own skincare line referred to as Halo Beauty. She was able to sell out her inaugural launch to the tune of 100,000 palettes within 12 hours and this made her $4.8 million in sales.