How Much Money TheEngineeringFamily Makes On YouTube – Net Worth

(Last Updated On: January 19, 2020)

TheEngineeringFamily Net Worth – $11 Million


The Engineering Family is a kid focused YouTube channel run by a husband and wife duo who call themselves Mr Engineer and Mrs Engineer. Mr. Engineer is an experienced engineer while the Mrs is a teacher with a focus on math and counseling. Their daughter is featured on most of the videos. Their content is focused on educational fun, cool toys, fun stories based on favourite characters and surprises.

How Much Money Does TheEngineeringFamily Earn On YouTube?

The channel has over 3.5 million subscribers growing by around 500 new subscribers daily as of 2020 and has accumulated over 5.2 billion views so far. Around 2 – 3 videos are uploaded everyday. The channel gets an average of 1.6 million views per day across all its videos cumulatively. This should result in an estimated revenue of around $8,000 per day ($3 million a year) from advertisements that run on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The Engineering Family is able to get more money through sponsorship deals and product mentions.