How Much Money TheSmokingTire Makes On YouTube – Net Worth

The Smoking Tire is an automotive review YouTube channel hosted by Matt Farah. Together with his team, he reviews different cars and tests them out. The channel was founded in 2009 as a way to improve upon the already successful internet series Garage419. After concluding that every car show apart from Top Gear was garbage the group decided to start their own.

How Much Money Does The Smoking Tire Earn On YouTube?

The channel has over 900,000 subscribers as of 2018 and has accumulated over 250 million views so far. It is able to get an average of 150,000 views per day from different sources. This should generate an estimated revenue of around $230 per day ($84,000 a year) from the ads that run on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.