How Much Money Tic Tac Toy Makes On YouTube – Net Worth

(Last Updated On: January 1, 2019)

Tic Tac Toy Net Worth – $4.5 million


Tic Tac Toy is a YouTube channel run by a family from Phoenix, Arizona. They consist of the parents and their four kids Addy, Maya, Lucy and Jason. They have an estimated net worth of $4.5 milllion. Their content is mainly making silly videos such as toy hauls, crazy skits, playing games, doing challenges and going on wild adventures. They also have a vlog channel where they post various behind the scenes look at what it’s like being a family of YouTubers.


How Much Money Does Tic Tac Toy Earn On YouTube?

The channel has over 3.3 million subscribers as of 2019 and has accumulated over 1.8 billion views so far. It is able to get an average of 2.2 million views per day from different sources. This should generate an estimated revenue of around $8,000 per day ($3 million a year) from the ads that appear on the videos.

The vlog channel Tic Tac Toy Family has over 200,000 subscribers and has accumulated 100 million views so far. It is able to get an average of 480,000 views per day which should generate an estimated revenue of around $900 per day ($330,000 a year).

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.