(Last Updated On: January 4, 2020)
Top Trending is YouTube channel basically focused on fun facts on different things in life but not necessarily items that are currently trending as the channel’s name suggests. These in normally done in list kind of format way together with various videos, animations and narratives.
How Much Money Does Top Trending Earn On YouTube?
Top Trending has amassed over 5 million subscribers since it was started in February 2014 and it has accumulated over 1.9 billion views over its lifetime. In a single day the channel gets an average of 600,000 hits every day across its numerous videos as of 2020. This in turn generates ad revenue of around $2,400 per day ($880,000 a year). YouTubers makes money through advertisements that play before videos. Ad rates vary between $2-$5 depending on the location of the viewers and demand for the ad spaces.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.