How Much Money Toys AndMe Makes On YouTube – Net Worth

(Last Updated On: May 9, 2019)

Toys AndMe Net Worth – $6 million


Toys AndMe is a kid and family friendly YouTube channel mainly targeted towards a kid audience. The star of the show is a little girl named Tiana from Nottingham England but the channel is managed by her father. Togther they have an estimated net worth of $6 million. The content on the channel is mainly unboxing reviews of toys, princess dolls, play doh, my little pony, Kinder Surprise Eggs etc. She also does fun activities, playground fun, challenges, Candy Reviews, Family Travel Vlogs and much much more.

How Much Money Does Toys AndMe Earn On YouTube?

The channel has over 12 million subscribers as of 2019 and has accumulated over 3 billion views so far. In a day, it gets an average of 1.4 million views from different sources. This should generate an estimated revenue of around $5,600 per day ($2 million a year) from the ads that run on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Tiana makes extra income through meet and greet tickets.

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