How Much Money Twin Toys Makes On YouTube – Net Worth

(Last Updated On: February 6, 2020)

Twin Toys Net Worth – $3.4 Million


Twin Toys is a kid friendly YouTube channel that features two twin brothers by the names Eli and Liam together with their younger brother Baby Camden. They have an estimated net worth of $3.4 million. The content in their channel is mainly then doing Nerf wars and playing with various toys like Play Doh, Lightning McQueen Cars, Hot Wheels, Thomas and Friends, Mickey Mouse, Batman etc.

The twins are from Beaver Falls, Pennsylvania. The channel is run by their parents.

How Much Money Does Twin Toys Earn On YouTube?

The channel has over 4 million subscribers as of 2020 and has accumulated over 1.7 billion views so far. It is able to get an average of 580,000 views per day from different sources. This should generate an estimated revenue of around $3,000 per day ($1.1 million a year) from the ads that run on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The twins are able to get extra income from selling merchandise through their website.