Typical Gamer Net Worth: How Much Money He Makes On YouTube
Typical Gamer Net Worth – $56 million
Andre is the Canadian gamer popularly known as Typical Gamer and has made most of his fame and an estimated net worth of $56 million from YouTube. He is best known for his GTA 5 videos which consist of online tips, tricks, easter eggs, guides, walkthroughs etc and a number of them are over an hour long.
How Much Money Does Typical Gamer Earn On YouTube?
The YouTube channel has over 16 million subscribers and has amassed over 5.8 billion views since it was started out in August 2008. The videos in the channel collectively get an average of 1.6 million views per day (approximately 30% of the views are from Shorts) and this, in turn, should generate an estimated revenue of around $9,000 per day ($3.3 million a year) just from ads that play during the videos. The channel grows by an average of 3000 new subscribers per day.
His second channel TG Plays has over 8 million subscribers as of 2024 and has accumulated over 3.4 billion views so far. It gets an average of 1 million views per day which should generate an estimated revenue of $8,000 a day ($3.8 million a year) from the ads that show up within the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
Other Sources Of Income
i) Merchandise and Sponsors
Merchandise sales also add a considerable amount to his annual income making it a considerable revenue stream. He also gets paid tens of thousands of dollars from sponsors who want to gain exposure for their products. Some of the companies he has worked with include Last Empire War Z, Ubisoft, Google, Wargaming, Trendy Entertainment etc.
ii) Investments
These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.
iii) Merchandise
Typical Gamer sells merchandise on his website such as t-shirts, hoodies, hats, gaming glasses and other things.