(Last Updated On: April 20, 2019)
VlogBrothers Net Worth – $6.5 Million
John Green and Hank Green are the duo that make up VlogBrothers. They have an estimated net worth of $6.5 million. Their YouTube channel is basically just each of them talking about random topics but with an aim to make people laugh. The started out back in 2007 with a project called Brotherhood 2.0, to stop all text communication and use vlogs instead. The format became very popular and they decided to stick to it. Now each of them posts a new video every week at different days of the week.
How Much Money Do The Vlogbrothers Earn On YouTube?
The channel has over 3.2 million subscribers as of 2019 and has accumulated over 800 million views since starting out. The channel averages around 100,000 views per day across all its videos. This should generate an estimated revenue of around $400 per day ($150,000 a year) from ads on YouTube.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Vlogbrothers make extra income outside YouTube through merchandise sales. John Green is a best selling author and makes money through book sales. They also own other large YouTube channels namely CrashCourse, SciShow and others.