How Much Money Wayne Goss Makes On YouTube – Net Worth

(Last Updated On: June 3, 2018)

Wayne Goss Net Worth – $1.1 Million


Wayne Goss is a professional make up artist in addition to being a YouTuber. He has an estimated net worth of $1.1 million. He is from the United Kingdom, born in the town of Bridgewater in Somerset, England. His content on YouTube is usually about makeup specifically teaching his viewers on the different ways of makeup application for the corresponding face shapes. His most popular video with over 11 million views is How To Contour and Highlight Like Kim Kardashian.

Goss taught himself by reading makeup books by Way Bandy and Kevy Aucoin. He the studies more about the art in London.

How Much Money Does Wayne Goss Earn On YouTube?

The channel has over 3.2 million subscribers as of 2018 and has accumulated over 450 million views so far. It is able to get an average of 100,000 views per day from different sources which should result in an estimated revenue of around $180 per day ($66,000 a year) from the ads that run on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Outside YouTube, Wayne generates extra income through his own line of makeup brushes and collection. His limited edition Holiday Brush was able to accumulate a 12,000 person waiting list before release. He also does freelance taking bookings on recommendation of existing clients.

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