How Much Money What’s Inside Family Makes On YouTube – Net Worth
What’s Inside Net Worth (Lincoln and Dan) – $6 Million
What’s Inside is an educational YouTube channel run by Lincoln and Dan, a father and son duo from Kaysville, Utah. They have made a fortune and built their net worth by just cutting random things to see what is inside. They have cut absurd and unexpected things like a rattlesnake’s tail, a giant wasp net, diamond ore etc. From their YouTube channel, they have been able to get an estimated net worth of $6 million.
The channel started with a 2nd-grade school project to see what was inside sports balls. They have continued to do so ever since.
How Much Money Does What’s Inside Earn On YouTube?
The channel has over 7.1 million subscribers as of 2021 and has amassed over 1.2 billion views since May 2008. The channel generates around 80,000 hits daily on average and this in turn generates an estimated revenue of around $640 per day ($233,000 a year) from the ads that run on the videos.
The two also run a vlog channel by the name What’s Inside? Family which has over 2.5 million subscribers and has accumulated over 700 million views. It gets around 100,000 views per day. This should generate an estimated revenue of around $800 per day ($300,000 a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
The duo makes more money through product mentions from their highly popular social media pages.