How Much Money What’s Inside Family Makes On YouTube – Net Worth

(Last Updated On: January 1, 2021)

whats inside creatorsWhat’s Inside Net Worth (Lincoln and Dan) – $4.5 Million


What’s Inside is an educational YouTube channel run by Lincoln and Dan, a father and son duo from Kaysville,Utah . They have made a fortune and built their net worth by just cutting random things to see what is inside. They have cut absurd and unexpected things like a rattle snake’s tail, giant wasp net, diamond ore etc. From their YouTube channel, they have been able to get an estimated net worth of $4.5 million.

The channel started with a 2nd grade school project to see what was inside sports ball. They have continued to do so ever since.

How Much Money Does What’s Inside Earn On YouTube?

The channel has over 7.1 million subscribers as of 2021 and has amassed over 1.2 billion views since May 2008. The channel generates around 140,000 hits daily on average and this in turn generates an estimated revenue of around $1,100 per day ($400,000 a year) from the ads that run on the videos.

The two also run a vlog channel by the name What’s Inside? Family which has over 1.5 million subscribers and has accumulated over 350 million views. It gets around 300,000 views per day. This should generate an estimated revenue of around $1,500 per day ($550,000 a year).

YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view..

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The duo makes more money through product mentions from their highly popular social media pages.