(Last Updated On: March 22, 2021)
What’s Up Moms is a parenting YouTube channel created by two moms by the names Elle Walker and Meg Resnikoff. They later got a partner who is a mom by the name Brooke Mahan. The content in the channel is mainly highly relatable how-to and short form comedic videos geared towards women. They have been featured on the Today Show, Good Morning America, Fast Company, BuzzFeed, Yahoo and other media platforms.
Elle is a digital media veteran while Meg has worked in finance and strategy for GAP and NBC Universal. They studied together at Stanford. Elle also run a vlog called Tips and Day In Life.
How Much Money Does WhatsUpMoms Earn On YouTube?
The channel has over 3.4 million subscribers as of 2021 and has accumulated over 2.8 billion views so far. It is able to get an average of 850,000 views per day from different sources. This should generate an estimated revenue of around $6,800 per day ($2.5 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
WhatsUpMoms get extra income from sponsorship deals from companies willing to pay thousands of dollars for product exposure. They have promoted products like Venus Swirl razor, SoftPack etc. They also sell their own Swaddle and get affiliate income from their Amazon store. They get a commission for each sale.