How Much Money Yes Theory Makes On YouTube – Net Worth

(Last Updated On: May 24, 2021)

Yes Theory Net Worth – $4 Million


Yes Theory is a YouTube channel created by four friends (Thomas, Ammar, Matt & Derin) who met in Canada. They have been able to amass an estimated net worth of $4 million from it. They believe in challenging what society considers normal so they seek discomfort to find their own way and fulfill their true calling. Their videos consist of exploring abandoned locations and finding new adventures with additional channel goals of challenging societal norms & spreading positivity. They have done crazy things like spontaneously showing up to take a Christmas card photo with Canadian Prime Minister Justin Trudeau and trying to gate-crash exclusive events like the La La Land premiere.

How Much Money Does Yes Theory Earn On YouTube?

The channel has accumulated over 7 million subscribers as of 2021 and has accumulated over 800 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of around $3,000 per day ($1.1 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Yes Theory makes extra income through doing brand deals promoting different products like SkyDive Perris, Dollar Shave Club, Audible, FlyNyon, SkillShare and many others. They also have a top-selling merchandise line under the brand name Seek Discomfort.