NileRed (NileBlue) Net Worth: How Much Money He Makes On YouTube
NileRed (Nile Blue) Net Worth – $3 Million
NileRed and NileBlue are two popular channels on YouTube that were created and run by a Canadian content creator by the name of Nigel Braun who lives in Montreal, Quebec. He has generated an estimated net worth of $3 million from the platform. Nigel has a BSC in Biochemistry with a minor in Pharmacology. He first worked as a lab tech in an organic lab right after graduation and soon after started post-graduate studies. He dropped out early to focus on his YouTube channel.
Nigel started Nile Red in 2014 because he felt that chemistry is often taught poorly or without a purpose. He saw that people tend to lose interest and sometimes even start to hate it. His goal is to capture the natural beauty of chemistry in fun and interesting ways.
How Much Money Does NileRed & NileBlue Earn On YouTube?
NileRed has over 6 million subscribers as of 2023 and has accumulated over 750 million views so far. It gets an average of 200,000 views per day from different sources. This should generate an estimated revenue of $1,600 per day ($585,000 a year) from the ads that appear on the videos.
Nile Blue has over 2 million subscribers as of 2023 and has accumulated over 150 million views. It gets an average of 200,000 views per day (approx 30% of the views are from Shorts) from different sources. This should generate an estimated revenue of $1,100 per day.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Merchandise
Nile Red sells merchandise such as t-shirts, mugs, key chains etc to his loyal fans.
ii) Sponsors
Nigel has worked with different companies to sponsor some of his videos by advertising their products within the videos. He has promoted brands such as Dollar Shave Club, Nord VPN, Square Space, Raycon, Audible and others.