(Last Updated On: August 1, 2016)
Sportpesa is by far the biggest betting company in Kenya making billions of shilling in profit every year. It has so much money that it is sponsoring an English Premier League Club in a Ksh1.321 billion sponsorship deal, Kenya Rugby approx Ksh607m, Gor Mahia Ksh325m, AFC Leopard ksh225m, Kenya Premier League Ksh450m etc all at the same time.
Who are the billionaires/millionaires behind this company?
Sportpesa is owned by Pevans East Africa Ltd 100%. Pevans is owned by 10 shareholders as of mid 2016. They are:
1. Gene Grand – 21%
2. Guerassim Nikolov – 21%
3. Asenath Wachera Maina – 21%
4. Paul Wanderi Ndung’u – 17%
5. Ronald Kamwiko Karauri (CEO) – 6%
6. Cellini Holdings Ltd – 5%
7. Valentina Nikolaeva – 3%
8. Robert Kenneth Wanyoike – 3%
9. Ivan Kalpakchiev – 2%
10. Francis Waweru Kiarie – 1%
Ronald Karauri is the former chairman of the Kenya Airline Pilots Association. He worked at Kenya Airways for more than a decade rising through the ranks then left mid 2015.
Paul Wanderi Ndung’u and Asenath Wachera Maina are the people behind “Shinda Smart” lottery which wasn’t successful. Mr Ndung’u is a big shareholder in different companies at the NSE eg Kengen 0.28%, Kenya Re 2.2 million share, Uchumi 18.8% and also owns private company G North and Son.
Gene Grand is an American businessman
Guerassim Nikolov, Valentina Nikolaeva and Ivan Kalpakchiev are investors from Bulgaria who owned the fallen Toto 6/49 lottery which was closed due to heavy debts.
A source from the inside claims that over 1 million place bets of at least Ksh100 everyday on the site and over 300,000 people place bets on the jackpot everyday. The number of bets placed goes tremendously higher during times when there are Premier League games on due to the high popularity.
Sportpesa is now an agent of Pambazuka National Lottery which is owned by Bradley Ltd hence more billions are added to their bank accounts without any major investment.