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Ray William Johnson Net Worth – $24 Million

 

Ray William Johnson is a popular YouTube comedian celebrity from Oklahoma, United States who is best known for his YouTube show Equals Three which he produced back in 2013. He has an estimated net worth of $24 million. Equals Three was one of the most-watched channels back then and had surpassed over 10 million subscribers and over 2.6 billion views at the time of his departure.

Currently, Ray is back to posting videos on YouTube and his content mainly revolves around reacting to viral content online. His videos are mainly short ranging between 1 minute and 3 minutes.

How Much Money Does Ray William Johnson Earn On YouTube?

The channel has over 15 million subscribers and over 16 billion views so far. It is able to get an average of 10 million views per day (approx 70% of the views are from Shorts) from different sources. This should be able to generate an estimated revenue of $9,000 per day ($3.3 million a year) from the ads that appear in the videos. Ad rates are lower because the videos are shorter hence fewer ads can be shown within the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

 

Other Sources Of Income

i) Film and acting

Ray has ventured into acting and film through different projects. He did an indie film project entitled Who’s Driving Doug back in 2014 and was cast in a role as a new driver for a disabled recluse played by RJ Mitte. He had his own scripted series named Riley Rewind back in 2013 and in 2015 his production company was reported to be co-producing a documentary with Supergravity Pictures about monopolies in the cable television industry.

ii) Investments

These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.

iii) Sponsor

Over the years, Ray has worked with different companies such as Amazon to advertise their products directly on the videos on YouTube and his other social media accounts

iv) Music

Ray created a virtual band named Your Favorite Martian that is comprised of four members, Puff Puff, Benatar, Axel and DeeJay. They write songs about all kinds of topics such as toxic relationships and others. The channel was the #1 most subscribed music channel and sold over 1.2 million songs on iTunes. The project was retired in 2012 but later revived 10 years later.

v) Merchandise

Ray sells merchandise through the online store known as Martian Multiverse Gift Shop.