The Wiggles Net Worth: How Much Money They Make On YouTube
The Wiggles Net Worth – $112 Million
The Wiggles is an Australian children’s music group formed in Sydney in 1991. It is composed of Anthony Field, Lachlan Gillespie, Simon Pryce, Tsehay Hawkins, Evie Ferris, John Pearce, Caterina Mete and Lucia Field. It was originally founded by Field Murray Cook, Jeff Fatt, Greg Page and Philip Wilcher. Some of the original members left the group due to different health complications.
In 2005, The Wiggles became formally consolidated and the board consisted of the three original members plus Paul Field and Mike Conway. Page got a payout of AU$20 million when he left in 2006. After retiring Cook, Fatt and Anthony Field retained 30% ownership each while Paul Field and Conway owned 5%. In 2018, Watkins and Gillespie each acquired 8% ownership and company directorships. Paul Field left the company in 2020 leading to shareholder restructuring. Anthony Field is reported to own 36% of the brand while Fatt and Cook each owned 24%.
The main content on their channel is kids’ songs, educational children’s music, fun dance tracks and nursery rhymes. The Wiggles have written new music each year since inception and most of their songs are short and start with a chorus because they felt young children needed to be presented with a song’s topic in the first few lines.
How Much Money Do The Wiggles Earn On YouTube?
The channel has over 4 million subscribers as of 2024 and has accumulated over 5.5 billion views so far. It is able to get an average of 3 million views per day from different sources. This should generate an estimated revenue of $15,000 per day ($5.4 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
It is estimated that The Wiggles Group generates about $30 million a year from different ventures such as touring, merchandise, licensing deals, sponsorships, TV shows etc.