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Rotten Mango Net Worth – $5 Million

 

Rotten Mango is a true crime podcast created and hosted by YouTube content creator Stephanie Soo. She has an estimated net worth of $5 million. In this channel, she deeply dives into the darkest crimes, narrating different stories in-depth without leaving any details. She talks about the psychology of killers and stories of lesser-known criminals worldwide.

Stephanie runs two other channels named Miss Mango Butt and Stephanie Soo. She is of South Korean origin but currently lives in Los Angeles, California.

How Much Money Does Rotten Mango Earn On YouTube

The channel has over 3.5 million subscribers as of 2024 and has accumulated over 600 million views so far. It gets an average of 1 million views per day (approx 70% of the views are from Shorts) from different sources. This should generate an estimated revenue of $5,600 per day ($2 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

 

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

 

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

Other Sources Of Income

i) Merchandise

Stephanie sells merchandise under her ‘Stephanie Soo’ brand where loyal fans from different YouTube channels can find them.

ii) Other Channels

Stephanie runs two other big channels by the names MissMangoButt and Stephanie Soo.

iii) Investments

Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.

iv) Sponsorships

Stephanie makes extra income through direct video sponsorship from different companies. She has promoted brands like Function Of Beauty, Casetify, Thrive Causemetics, Verb, Daniel Wellington and many others.